What is AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centres globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
Benefits of AWS
- Easy to use
- Flexible
- Cost-Effective
- Reliable
- Scalable and high-performance
- Secure
Features
Flexibility
The difference between AWS and traditional IT models is flexibility. The traditional models used to deliver IT solutions that require large investments in a new architecture, programming languages, and operating system. Although these investments are valuable, it takes time to adopt new technologies and can also slow down your business. The flexibility of AWS allows us to choose which programming models, languages, and operating systems are better suited for their project, so we do not have to learn new skills to adopt new technologies.
Flexibility means that migrating legacy applications to the cloud is easy, and cost-effective. Instead of re-writing the applications to adopt new technologies, you just need to move the applications to the cloud and tap into advanced computing capabilities. Building applications in AWS are like building applications using existing hardware resources.The larger organisations run in a hybrid mode, i.e Some pieces of the application run in their data centre, and other portions of the application run in the cloud. The flexibility of AWS is a great asset for organisations to deliver the product with updated technology in time, and overall enhancing the productivity.
Cost Effective
Cost is one of the most important factors that need to be considered in delivering IT solutions. For example, developing and deploying an application can incur a low cost, but after successful deployment, there is a need for hardware and bandwidth. Owing our own infrastructure can incur considerable costs, such as power, cooling, real estate, and staff. The cloud provides on-demand IT infrastructure that lets you consume the resources that you actually need. In AWS, you are not limited to a set amount of resources such as storage, bandwidth or computing resources as it is very difficult to predict the requirements of every resource. Therefore, we can say that the cloud provides flexibility by maintaining the right balance of resources.
AWS provides no upfront investment, long-term commitment, or minimum spend.You can scale up or scale down as the demand for resources increases or decreases respectively. AWS allows you to access the resources more instantly. It has the ability to respond to the changes more quickly, and no matter whether the changes are large or small, means that we can take new opportunities to meet the business challenges that could increase the revenue, and reduce the cost.
Scalable & Elastic
In a traditional IT organisation, scalability and elasticity were calculated with investment and infrastructure while in a cloud, scalability and elasticity provide savings and improved ROI (Return On Investment). Scalability in AWS has the ability to scale the computing resources up or down when demand increases or decreases respectively.
Elasticity in AWS is defined as the distribution of incoming application traffic across multiple targets such as Amazon EC2 instances, containers, IP addresses, and Lambda functions. Elasticity load balancing and scalability automatically scale your AWS computing resources to meet unexpected demand and scale down automatically when demand decreases. The AWS cloud is also useful for implementing short-term jobs, mission-critical jobs, and the jobs repeated at the regular intervals.
Secure
AWS provides a scalable cloud-computing platform that provides customers with end-to-end security and end-to-end privacy. AWS incorporates the security into its services, and documents to describe how to use the security features. AWS maintains confidentiality, integrity, and availability of your data which is the utmost importance of the AWS.
- Physical security: Amazon has many years of experience in designing, constructing, and operating large-scale data centres. AWS infrastructure is incorporated in AWS controlled data centres throughout the world. The data centres are physically secured to prevent unauthorised access.
- Secure services: Each service provided by the AWS cloud is secure.
- Data privacy: A personal and business data can be encrypted to maintain data privacy.
Experienced
The AWS cloud provides different levels of scale, security, reliability, and privacy. AWS has built an infrastructure based on lessons learned from over sixteen years of experience managing the multi-billion dollar Amazon.com business. Amazon continues to benefit its customers by enhancing their infrastructure capabilities. Nowadays, Amazon has become a global web platform that serves millions of customers, and AWS has been evolved since 2006, serving hundreds of thousands of customers worldwide.
Applications – Use Cases
Contact Centre
Contact centres are at the core of your business, working hard to solve critical issues and improve customer experience with every interaction. Your frontline agents need the right information at the right time to delight customers and solve their issues quickly. Amazon Connect is a cost-effective and easy to use cloud contact centre solution enabling personal, omni-channel, AI-powered customer interactions.
Productivity Applications
Organisations increasingly need options that enable employees to work from any location while remaining secure and productive. We provide a set of pay as you go productivity applications built on AWS to quickly, securely, and cost-effectively enable your team members to check project status, collaborate on content, and communicate in real-time.
Communication Developer Services
Developers can leverage a set of SDKs and APIs to embed customer communication services directly into your applications. Enable email, SMS, push notifications, chat, audio, video, and voice over the PSTN communications, all at a fraction of the usual cost and complexity.
Outbound Campaigns
Promote your products and services with custom marketing communication campaigns. Leverage basic templates or create highly personalised messages like special offers or newsletters. Target customer groups with campaign-based messages, or design multi-step communication journeys for a holistic customer experience with custom channels, email, SMS, or push notifications.
No Code Productivity
Quickly build apps to manage your team’s work without writing code. Use templates to build common apps quickly, like Team Task Tracker to easily assign and monitor tasks, or Inventory Manager to track device inventory, availability, and requests across your team. These apps are enabled for web browsers and mobile devices so you teams can work from anywhere.